Effect of time pressure on cart checkout abandonment

Djurovic, Marta (A.A. 2024/2025) Effect of time pressure on cart checkout abandonment. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 59. [Master's Degree Thesis]

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Abstract/Index

Literature review. Factors causing cart abandonment. Online shoppers’ purchase process. Cart-checkout abandonment. Psychological triggers utilized by e-retailers. Scarcity and urgency. Time pressure and FOMO. Impulsive buying tendency. Empirical study. Conceptual model and research question. Research description. Results. General discussion.

References

Bibliografia: pp. 46-55.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Performance marketing
Thesis Supervisor: Cardamone, Ernesto
Thesis Co-Supervisor: Lefkeli, Deniz
Academic Year: 2024/2025
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 26 Sep 2025 14:35
Last Modified: 26 Sep 2025 14:35
URI: https://tesi.luiss.it/id/eprint/43341

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