Future game changers: how women's football can fulfill its full potential: strategies and benefits for engaging the female section of socierty more successfully and attracting young athletes to grow the industry
Pavone, Massimiliano (A.A. 2024/2025) Future game changers: how women's football can fulfill its full potential: strategies and benefits for engaging the female section of socierty more successfully and attracting young athletes to grow the industry. Tesi di Laurea in Brand management, Luiss Guido Carli, relatore Matteo De Angelis, pp. 98. [Master's Degree Thesis]
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Abstract/Index
Current state of women's football. Female section of society's historic non-engagement. Attraction of future athletes. Dependence on the male sector. Case studies. Bridging academic studies and on-field realities. Examination and evolution of existing research on women’s football. On-field research case: as Roma women behind the scenes. Growing the game: possibilities and strategies for the industry. Building on the previous chapters. Further ideas.
References
Bibliografia: pp. 83-97.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing Digital (LM-77) |
| Chair: | Brand management |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Mazzù, Marco Francesco |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 29 Oct 2025 13:28 |
| Last Modified: | 29 Oct 2025 13:28 |
| URI: | https://tesi.luiss.it/id/eprint/43568 |
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