Crisis communication and brand reputation: how response strategies shape long-term public perception
Vavilova, Alla (A.A. 2024/2025) Crisis communication and brand reputation: how response strategies shape long-term public perception. Tesi di Laurea in Brand management, Luiss Guido Carli, relatore Matteo De Angelis, pp. 148. [Master's Degree Thesis]
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Abstract/Index
Research purpose and relevance. Definition of crisis communication. Types of crises. Brand and reputation concepts. Crisis response strategies. Evolution of crisis communication as a discipline. Crisis management. Enterprise risk management. Crisis preparation. Emerging gaps in crisis communication literature. Case studies in crisis communication literature. BP deepwater horizon case study. VW diesel-gate case study. Samsung Galaxy 7 case study. Slack case study. KFC case study. Importance of having a crisis communication plan. Strategies for rebuilding trust. Why responses fail. Crisis communication planning and strategy.
References
Bibliografia: pp. 128-138. Sitografia: pp. 139-143.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing Digital (LM-77) |
| Chair: | Brand management |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Peverini, Paolo |
| Academic Year: | 2024/2025 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 13 Feb 2026 14:01 |
| Last Modified: | 13 Feb 2026 14:01 |
| URI: | https://tesi.luiss.it/id/eprint/44820 |
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