Leveraging AI in marketing to drive sustainable practices: a strategic framework for eco-conscious consumers in Italian fashion industry and the role of AI vs human recommendations
Abdul Qayyum, Alaptageen (A.A. 2024/2025) Leveraging AI in marketing to drive sustainable practices: a strategic framework for eco-conscious consumers in Italian fashion industry and the role of AI vs human recommendations. Tesi di Laurea in Sustainability for marketing, Luiss Guido Carli, relatore Alessandro Maria Peluso, pp. 90. [Master's Degree Thesis]
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Abstract/Index
Literature review. AI–defined. Sustainable marketing. Importance of sustainability in marketing. AI and marketing. Theoretical underpinning. Leveraging AI for sustainable marketing in retail fashion sector of Italy. AI vs human recommendations in marketing. Strategic framework for eco-conscious consumers. Research gap. Research hypothesis and conceptual framework. Research methodology. Research approach. Research philosophy. Research design. Data collection method. Sample size and sampling technique. Statistical tools and software. Preliminary analysis. Descriptive analysis. Demographic analysis. Hypothesis testing: main and moderation effects.
References
Bibliografia: pp. 57-60.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing Digital (LM-77) |
| Chair: | Sustainability for marketing |
| Thesis Supervisor: | Peluso, Alessandro Maria |
| Thesis Co-Supervisor: | De Angelis, Matteo |
| Academic Year: | 2024/2025 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 Mar 2026 13:14 |
| Last Modified: | 16 Mar 2026 13:14 |
| URI: | https://tesi.luiss.it/id/eprint/45078 |
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