E-commerce e social buying: il caso Groupon

Donazzan, Michela (A.A. 2010/2011) E-commerce e social buying: il caso Groupon. Tesi di Laurea in Marketing dei servizi, LUISS Guido Carli, relatore Paolo Cellini, pp. 73. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Introduzione al commercio elettronico. Il commercio elettronico in Italia. La nuova frontiera del commercio elettronico, il social buying. Il leader del social buying, Groupon.

References

Bibliografia: pp. 72-73.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (17)
Chair: Marketing dei servizi
Thesis Supervisor: Cellini, Paolo
Academic Year: 2010/2011
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 21 Feb 2012 13:29
Last Modified: 19 May 2015 23:05
URI: https://tesi.luiss.it/id/eprint/7098

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