E-commerce e social buying: il caso Groupon

Donazzan, Michela (A.A. 2010/2011) E-commerce e social buying: il caso Groupon. Tesi di Laurea in Marketing dei servizi, LUISS Guido Carli, relatore Paolo Cellini, pp. 73. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.


Introduzione al commercio elettronico. Il commercio elettronico in Italia. La nuova frontiera del commercio elettronico, il social buying. Il leader del social buying, Groupon.


Bibliografia: pp. 72-73.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (17)
Chair: Marketing dei servizi
Thesis Supervisor: Cellini, Paolo
Academic Year: 2010/2011
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 21 Feb 2012 13:29
Last Modified: 19 May 2015 23:05
URI: https://tesi.luiss.it/id/eprint/7098


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