Social media marketing

Antro, Daniela (A.A. 2011/2012) Social media marketing. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 99. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


Definizioni, relevance, categorie. Garofalo, una strategia di marketing non convenzionale. Birra Ichnusa e TIM, due casi di strategia integrata.


Bibliografia: pp. 95-99.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77)
Chair: Consumer behavior
Thesis Supervisor: Romani, Simona
Thesis Co-Supervisor: Pirolo, Luca
Academic Year: 2011/2012
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 09 Sep 2013 15:11
Last Modified: 19 May 2015 23:30


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