Lovemarks and lovebrands for the future: the Brunello Cucinelli case
Tascini, Beatrice (A.A. 2013/2014) Lovemarks and lovebrands for the future: the Brunello Cucinelli case. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Michele Costabile, pp. 130. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review on emotional branding theories and practices. Brunello Cucinelli: the king of cashmere. Research model and methodology. Discussion of findings.
References
Bibliografia: pp. 105-130.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | Marketing management |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2013/2014 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 10 Dec 2014 15:03 |
| Last Modified: | 06 Nov 2018 11:36 |
| URI: | https://tesi.luiss.it/id/eprint/13120 |
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