Lovemarks and lovebrands for the future: the Brunello Cucinelli case

Tascini, Beatrice (A.A. 2013/2014) Lovemarks and lovebrands for the future: the Brunello Cucinelli case. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Michele Costabile, pp. 130. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Literature review on emotional branding theories and practices. Brunello Cucinelli: the king of cashmere. Research model and methodology. Discussion of findings.

References

Bibliografia: pp. 105-130.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77)
Chair: Marketing management
Thesis Supervisor: Costabile, Michele
Thesis Co-Supervisor: Fei, Carlo
Academic Year: 2013/2014
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 10 Dec 2014 15:03
Last Modified: 06 Nov 2018 11:36
URI: https://tesi.luiss.it/id/eprint/13120

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