A research on customer luxury perceived value in Chinese non-first tier city

Zhou, Zixiao (A.A. 2014/2015) A research on customer luxury perceived value in Chinese non-first tier city. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Leonardo Corbo, pp. 70. [Master's Degree Thesis]

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Abstract/Index

Literature review. The concepts of luxury goods. The research design. The research objects and research products. Statistical analysis and results. The luxury market analysis in Chinese non-first tier city. The study limitations and future research direction.

References

Bibliografia: pp. 67-70.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: Luxury management
Thesis Supervisor: Corbo, Leonardo
Thesis Co-Supervisor: Boccardelli, Paolo
Academic Year: 2014/2015
Session: Summer
Uncontrolled Keywords: Luxury Brands, Customer Perceived Value, Individual Characteristics, New Chinese Luxury Market Environment, Marketing Strategy
Deposited by: Alessandro Perfetti
Date Deposited: 05 Nov 2015 14:03
Last Modified: 23 Oct 2018 09:36
URI: https://tesi.luiss.it/id/eprint/14901

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