A research on customer luxury perceived value in Chinese non-first tier city
Zhou, Zixiao (A.A. 2014/2015) A research on customer luxury perceived value in Chinese non-first tier city. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Leonardo Corbo, pp. 70. [Master's Degree Thesis]
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Abstract/Index
Literature review. The concepts of luxury goods. The research design. The research objects and research products. Statistical analysis and results. The luxury market analysis in Chinese non-first tier city. The study limitations and future research direction.
References
Bibliografia: pp. 67-70.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Luxury management |
| Thesis Supervisor: | Corbo, Leonardo |
| Thesis Co-Supervisor: | Boccardelli, Paolo |
| Academic Year: | 2014/2015 |
| Session: | Summer |
| Uncontrolled Keywords: | Luxury Brands, Customer Perceived Value, Individual Characteristics, New Chinese Luxury Market Environment, Marketing Strategy |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 05 Nov 2015 14:03 |
| Last Modified: | 23 Oct 2018 09:36 |
| URI: | https://tesi.luiss.it/id/eprint/14901 |
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