Analysis of the Middle East fashion and luxury market: success of UAE through the prism of ecenomic development and consumer behavior transformation

Beraja, Polina (A.A. 2015/2016) Analysis of the Middle East fashion and luxury market: success of UAE through the prism of ecenomic development and consumer behavior transformation. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Festa, pp. 142. [Master's Degree Thesis]

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Abstract/Index

Economic overview of Middle East as target market for luxury brands: Dubai perspective. How Islamic traditions and values influence consumer behavior. Marketing approach to the Arabic market. Arabic fashion landscape.

References

Bibliografia: pp. 122-127.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: Luxury management
Thesis Supervisor: Festa, Alberto
Thesis Co-Supervisor: Fei, Carlo
Academic Year: 2015/2016
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 21 Mar 2017 10:04
Last Modified: 21 Mar 2017 10:04
URI: https://tesi.luiss.it/id/eprint/18474

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