Analysis of the Middle East fashion and luxury market: success of UAE through the prism of ecenomic development and consumer behavior transformation
Beraja, Polina (A.A. 2015/2016) Analysis of the Middle East fashion and luxury market: success of UAE through the prism of ecenomic development and consumer behavior transformation. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Festa, pp. 142. [Master's Degree Thesis]
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Abstract/Index
Economic overview of Middle East as target market for luxury brands: Dubai perspective. How Islamic traditions and values influence consumer behavior. Marketing approach to the Arabic market. Arabic fashion landscape.
References
Bibliografia: pp. 122-127.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Luxury management |
| Thesis Supervisor: | Festa, Alberto |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2015/2016 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 21 Mar 2017 10:04 |
| Last Modified: | 21 Mar 2017 10:04 |
| URI: | https://tesi.luiss.it/id/eprint/18474 |
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