Content marketing and its application in the luxury industry: hoe Bulgari could exploit it to acquire a leadership position in the diamond market

Abi Haila Dominici, Edoardo (A.A. 2016/2017) Content marketing and its application in the luxury industry: hoe Bulgari could exploit it to acquire a leadership position in the diamond market. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Festa, pp. 104. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

From outbound to inbound. What is luxury? What luxury brands should do to attract millennials? Cartier & content marketing. Bulgari and diamond: analysis of the customers’ perception.

References

Bibliografia: pp. 101-104.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: Luxury management
Thesis Supervisor: Festa, Alberto
Thesis Co-Supervisor: Fei, Carlo
Academic Year: 2016/2017
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 26 Apr 2018 06:59
Last Modified: 26 Apr 2018 06:59
URI: https://tesi.luiss.it/id/eprint/20596

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