Content marketing and its application in the luxury industry: hoe Bulgari could exploit it to acquire a leadership position in the diamond market
Abi Haila Dominici, Edoardo (A.A. 2016/2017) Content marketing and its application in the luxury industry: hoe Bulgari could exploit it to acquire a leadership position in the diamond market. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Festa, pp. 104. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
From outbound to inbound. What is luxury? What luxury brands should do to attract millennials? Cartier & content marketing. Bulgari and diamond: analysis of the customers’ perception.
References
Bibliografia: pp. 101-104.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Luxury management |
| Thesis Supervisor: | Festa, Alberto |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2016/2017 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 26 Apr 2018 06:59 |
| Last Modified: | 26 Apr 2018 06:59 |
| URI: | https://tesi.luiss.it/id/eprint/20596 |
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