Marketing strategies in the globalization era: Costa Cruises in China and Hong Kong

Marani, Gloria (A.A. 2008/2009) Marketing strategies in the globalization era: Costa Cruises in China and Hong Kong. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 144. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

The new world scenario. Globalization-the new economic scenario of the 21st century. The new players in the world economy: Brazil, Russia, India and China. Managing business in the globalization era. Marketing strategies in the globalization era. Case study-Costa Cruises. Catching business opportunities: the world tourism industry and the cruise market. Costa Cruises & its entrance in the Chinese and Hong Kong market. Overview of Costa Cruises company. Costa expansion into new markets: China & Hong Kong.

References

Bibliografia: pp. 139-144.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (84/S)
Chair: International marketing
Thesis Supervisor: Quintano, Michele
Thesis Co-Supervisor: Gregori, Gianluca
Academic Year: 2008/2009
Session: Autumn
Deposited by: Maria Teresa Nisticò
Date Deposited: 25 Mar 2011 12:55
Last Modified: 16 Oct 2018 07:46
URI: https://tesi.luiss.it/id/eprint/2406

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