Marketing strategies in the globalization era: Costa Cruises in China and Hong Kong
Marani, Gloria (A.A. 2008/2009) Marketing strategies in the globalization era: Costa Cruises in China and Hong Kong. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 144. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The new world scenario. Globalization-the new economic scenario of the 21st century. The new players in the world economy: Brazil, Russia, India and China. Managing business in the globalization era. Marketing strategies in the globalization era. Case study-Costa Cruises. Catching business opportunities: the world tourism industry and the cruise market. Costa Cruises & its entrance in the Chinese and Hong Kong market. Overview of Costa Cruises company. Costa expansion into new markets: China & Hong Kong.
References
Bibliografia: pp. 139-144.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (84/S) |
| Chair: | International marketing |
| Thesis Supervisor: | Quintano, Michele |
| Thesis Co-Supervisor: | Gregori, Gianluca |
| Academic Year: | 2008/2009 |
| Session: | Autumn |
| Deposited by: | Maria Teresa Nisticò |
| Date Deposited: | 25 Mar 2011 12:55 |
| Last Modified: | 16 Oct 2018 07:46 |
| URI: | https://tesi.luiss.it/id/eprint/2406 |
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