It’s a matter of reference points: introducing a new comparative pricing format in the context of online luxury fashion retailing
Savino, Adelaide (A.A. 2021/2022) It’s a matter of reference points: introducing a new comparative pricing format in the context of online luxury fashion retailing. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 43. [Master's Degree Thesis]
|
PDF (Full text)
Download (482kB) | Preview |
Abstract/Index
Literature review. Hypotheses development. Methodology. Discussion. Theoretical contributions. Managerial contributions.
References
Bibliografia: pp. 27-31.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Neuromarketing |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | Kazemargi, Niloofar |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 24 Nov 2022 09:21 |
| Last Modified: | 24 Nov 2022 09:21 |
| URI: | https://tesi.luiss.it/id/eprint/34054 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
