It’s a matter of reference points: introducing a new comparative pricing format in the context of online luxury fashion retailing
Savino, Adelaide (A.A. 2021/2022) It’s a matter of reference points: introducing a new comparative pricing format in the context of online luxury fashion retailing. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 43. [Master's Degree Thesis]
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Abstract/Index
Literature review. Hypotheses development. Methodology. Discussion. Theoretical contributions. Managerial contributions.
References
Bibliografia: pp. 27-31.
Thesis Type: | Master's Degree Thesis |
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Institution: | Luiss Guido Carli |
Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
Chair: | Neuromarketing |
Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
Thesis Co-Supervisor: | Kazemargi, Niloofar |
Academic Year: | 2021/2022 |
Session: | Summer |
Deposited by: | Alessandro Perfetti |
Date Deposited: | 24 Nov 2022 09:21 |
Last Modified: | 24 Nov 2022 09:21 |
URI: | https://tesi.luiss.it/id/eprint/34054 |
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