How to build brand equity to achieve global expansion: H&S business case
Renna, Stefano (A.A. 2011/2012) How to build brand equity to achieve global expansion: H&S business case. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 84. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Brand definition. Brand equity management. H&S brand equity building and global expansion.
References
Bibliografia: pp. 83-84.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | Marketing management |
| Thesis Supervisor: | Marcati, Alberto |
| Thesis Co-Supervisor: | Peluso, Alessandro Maria |
| Academic Year: | 2011/2012 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 Sep 2013 14:43 |
| Last Modified: | 19 May 2015 23:30 |
| URI: | https://tesi.luiss.it/id/eprint/10130 |
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