Prada’s international expansion strategy: a focus on retail with consistency in brand image and store experience
Monaco, Giulia (A.A. 2012/2013) Prada’s international expansion strategy: a focus on retail with consistency in brand image and store experience. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 65. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
History and financial overview of Prada Group. Geographical expansion through DOS retail network. Expansion in DOS retail with "consistency".
References
Bibliografia: pp. 64-65.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Markets and strategies |
| Thesis Supervisor: | Devetag, Maria Giovanna |
| Academic Year: | 2012/2013 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 26 Sep 2013 16:12 |
| Last Modified: | 19 May 2015 23:31 |
| URI: | https://tesi.luiss.it/id/eprint/10280 |
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