La customer experience nel format market della GDO: il caso DOC Roma S.r.l.
Carugno, Rosanna (A.A. 2012/2013) La customer experience nel format market della GDO: il caso DOC Roma S.r.l. Tesi di Laurea in Politiche di marketing, LUISS Guido Carli, relatore Simona Romani, pp. 179. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
La customer experience. I kei driver costitutivi della customer experience. La customer experience nel format market della GDO: il caso DOC Roma S.r.l. L'analisi di mercato.
References
Bibliografia: pp. 168-179.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77) |
| Chair: | Politiche di marketing |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Lanzara, Riccardo |
| Academic Year: | 2012/2013 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 Nov 2013 17:53 |
| Last Modified: | 19 May 2015 23:34 |
| URI: | https://tesi.luiss.it/id/eprint/10549 |
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