A comparison between standardization and local adaptation in international marketing with some empirical evidences in the food sector
Rab, Theresa (A.A. 2012/2013) A comparison between standardization and local adaptation in international marketing with some empirical evidences in the food sector. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 153. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The standardization versus adaptation discussion. Factors influencing the choice between standardization and local adaptation. Characteristics of the two approaches. Finding the right balance between standardization and local adaptation. Standardization and local adaptation in the food sector.
References
Bibliografia: pp. 146-153.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Quintano, Michele |
| Thesis Co-Supervisor: | Leone, Maria Isabella |
| Academic Year: | 2012/2013 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 12 Nov 2013 17:43 |
| Last Modified: | 19 May 2015 23:34 |
| URI: | https://tesi.luiss.it/id/eprint/10566 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
