L’influenza del marketing performance management nelle imprese italiane
Corsi, Giacomo (A.A. 2012/2013) L’influenza del marketing performance management nelle imprese italiane. Tesi di Laurea in Politiche di marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 67. [Master's Degree Thesis]
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Abstract/Index
Cenni sull'evoluzione del marketing nelle imprese. Il marketing performance management e la sua influenza. Il marketing performance management: metodologia.
References
Bibliografia: pp. 47-48.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77) |
| Chair: | Politiche di marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Thesis Co-Supervisor: | Peluso, Alessandro Maria |
| Academic Year: | 2012/2013 |
| Session: | Summer |
| Deposited by: | Maria Teresa Nisticò |
| Date Deposited: | 03 Jan 2014 16:26 |
| Last Modified: | 19 May 2015 23:36 |
| URI: | https://tesi.luiss.it/id/eprint/10819 |
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