From product innovations to strategy innovations: the case of the smartphone industry
Grandinetti, Giuseppe (A.A. 2012/2013) From product innovations to strategy innovations: the case of the smartphone industry. Tesi di Laurea in Corporate strategies, LUISS Guido Carli, relatore Richard L. Priem, pp. 125. [Master's Degree Thesis]
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Abstract/Index
Overview of the smartphone industry. The IPhone. From an innovative product to an innovative strategy. The players' different approach in facing the industry revolution.
References
Bibliografia: pp. 118-125.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | Corporate strategies |
| Thesis Supervisor: | Priem, Richard L. |
| Thesis Co-Supervisor: | Rullani, Francesco |
| Academic Year: | 2012/2013 |
| Session: | Extraordinary |
| Deposited by: | Maria Teresa Nisticò |
| Date Deposited: | 27 May 2014 13:20 |
| Last Modified: | 19 May 2015 23:47 |
| URI: | https://tesi.luiss.it/id/eprint/11918 |
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