Re-thinking marketing approach for emerging countries: the experience of and at Perfetti Van Melle in India
Valenti, Martina (A.A. 2012/2013) Re-thinking marketing approach for emerging countries: the experience of and at Perfetti Van Melle in India. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 203. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Defining emerging markets. Building business model. India and its confectionary market. Perfetti Van Melle India case. The “Alpenliebe Juzt Jelly” case.
References
Bibliografia: pp. 202-203.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Quintano, Michele |
| Thesis Co-Supervisor: | Leone, Maria Isabella |
| Academic Year: | 2012/2013 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 03 Jul 2014 12:06 |
| Last Modified: | 19 May 2015 23:49 |
| URI: | https://tesi.luiss.it/id/eprint/12156 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
