Brand stretching, relazione corporate-single brand: il caso Postevita
Di Paola, Davide (A.A. 2012/2013) Brand stretching, relazione corporate-single brand: il caso Postevita. Tesi di Laurea in Gestione del prodotto e della marca, LUISS Guido Carli, relatore Andrea Palma, pp. 167. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Brand & brand extension. Le strategie di marketing. Il marketing mix. Il comportamento del consumatore. Il caso Postevita.
References
Bibliografia: pp. 164-167.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77) |
| Chair: | Gestione del prodotto e della marca |
| Thesis Supervisor: | Palma, Andrea |
| Thesis Co-Supervisor: | Boccardelli, Paolo |
| Academic Year: | 2012/2013 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 Jul 2014 17:24 |
| Last Modified: | 19 May 2015 23:51 |
| URI: | https://tesi.luiss.it/id/eprint/12326 |
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