Can the language shapes elector's mind? A comparative and interpretative analysis of political speeches given during the last electoral campaigns in: United States, United Kingdom, France and Italy

Franza, Matteo (A.A. 2013/2014) Can the language shapes elector's mind? A comparative and interpretative analysis of political speeches given during the last electoral campaigns in: United States, United Kingdom, France and Italy. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Michele Costabile, pp. 70. [Master's Degree Thesis]

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Abstract/Index

Why marketing management matters in political communication. Literature review. Methodology. Results.

References

Bibliografia: pp. 66-70.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77)
Chair: Marketing management
Thesis Supervisor: Costabile, Michele
Thesis Co-Supervisor: Romani, Simona
Academic Year: 2013/2014
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 29 Sep 2014 16:32
Last Modified: 19 May 2015 23:54
URI: https://tesi.luiss.it/id/eprint/12696

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