Controversy as a vehicle for word of mouth: The reasons behind the adoption of controversial topics in word of mouth
Santo, Antonio Stefano (A.A. 2013/2014) Controversy as a vehicle for word of mouth: The reasons behind the adoption of controversial topics in word of mouth. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Michele Costabile, pp. 67. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Statement of the problem. Literature review. Research model. Methodology. Overview of the dissertation.
References
Bibliografia: pp. 66-67.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | Marketing management |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Castelfranchi, Cristiano |
| Academic Year: | 2013/2014 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 29 Sep 2014 17:32 |
| Last Modified: | 19 May 2015 23:55 |
| URI: | https://tesi.luiss.it/id/eprint/12704 |
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