A preliminary research on luxury fashion brands' entry mode choices in China: applying the transaction cost analysis, resource based theory and institutional theory in entry mode
Tang, Yige (A.A. 2013/2014) A preliminary research on luxury fashion brands' entry mode choices in China: applying the transaction cost analysis, resource based theory and institutional theory in entry mode. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alessandro Marino, pp. 82. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Background. Entry mode literature review. Entry mode factors. Luxury fashion companies in China.
References
Bibliografia: pp. 77-82.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | Luxury management |
| Thesis Supervisor: | Marino, Alessandro |
| Thesis Co-Supervisor: | Giustiniano, Luca |
| Academic Year: | 2013/2014 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 22 Oct 2014 12:36 |
| Last Modified: | 23 Oct 2018 09:32 |
| URI: | https://tesi.luiss.it/id/eprint/12876 |
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