Made in Italy loses ground but not appeal: focus on the food industry and the Eataly case

Lanfranchi, Laura (A.A. 2013/2014) Made in Italy loses ground but not appeal: focus on the food industry and the Eataly case. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 100. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Made in Italy: main aspects, role of the country, labelling. The Italian manufacturing excellences: the 4"A"s of made in Italy. Trends of Italian export: the need of promoting made in Italy. The food industry and the Eataly case.

References

Bibliografia: pp. 93-100.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in International Relations (LM-62)
Chair: Markets and strategies
Thesis Supervisor: Devetag, Maria Giovanna
Thesis Co-Supervisor: Farina, Francesco
Academic Year: 2013/2014
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 04 Nov 2014 14:24
Last Modified: 20 Nov 2018 08:33
URI: https://tesi.luiss.it/id/eprint/12945

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