Culture and its implications for international advertising case study: Mercedes-Benz in Japan and USA
Ivanova, Boryana Hristova (A.A. 2013/2014) Culture and its implications for international advertising case study: Mercedes-Benz in Japan and USA. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 163. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Culture. International advertising. The impact of culture on international advertising. Case study: Mercedes-Benz in Japan and USA.
References
Bibliografia: pp. 156-163.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Quintano, Michele |
| Thesis Co-Supervisor: | Rullani, Francesco |
| Academic Year: | 2013/2014 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 Feb 2015 12:48 |
| Last Modified: | 20 May 2015 00:04 |
| URI: | https://tesi.luiss.it/id/eprint/13503 |
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