A web usability evaluation of two e-grocery website from a user point of view: focus on Esselunga and Coop

Gherardi, Riccardo (A.A. 2013/2014) A web usability evaluation of two e-grocery website from a user point of view: focus on Esselunga and Coop. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 110. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Backgroun. Theoretical framework. Methodology. Empirical data analysis.

References

Bibliografia: pp. 93-110.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77)
Chair: International marketing
Thesis Supervisor: Marcati, Alberto
Thesis Co-Supervisor: Ibarra, Máximo
Academic Year: 2013/2014
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 31 Mar 2015 13:16
Last Modified: 20 May 2015 00:06
URI: https://tesi.luiss.it/id/eprint/13731

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