The influence of electronic word-of-mouth on consumers' decision-making process: the Tripadvisor case
Savini, Ilaria (A.A. 2013/2014) The influence of electronic word-of-mouth on consumers' decision-making process: the Tripadvisor case. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 124. [Master's Degree Thesis]
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Abstract/Index
Introduction. Literature review. Electronic word of mouth. Research aim and methods. Data analysis. Results validation and discussion.
References
Bibliografia: pp. 101-116.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Thesis Co-Supervisor: | Devetag, Maria Giovanna |
| Academic Year: | 2013/2014 |
| Session: | Autumn |
| Deposited by: | Maria Teresa Nisticò |
| Date Deposited: | 15 Apr 2015 13:37 |
| Last Modified: | 16 Oct 2018 08:41 |
| URI: | https://tesi.luiss.it/id/eprint/13867 |
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