Assessing relationships among beliefs, attitudes towards online advertising and behavioral responses
Wang, Xiaomin (A.A. 2014/2015) Assessing relationships among beliefs, attitudes towards online advertising and behavioral responses. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Marcati, pp. 63. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review. Research questions, hypotheses and a conceptual model. Methodology. Data analysis.
References
Bibliografia: pp. 63-71.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Luxury management |
| Thesis Supervisor: | Marcati, Alberto |
| Thesis Co-Supervisor: | Corbo, Leonardo |
| Academic Year: | 2014/2015 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 26 Nov 2015 11:51 |
| Last Modified: | 26 Nov 2015 11:51 |
| URI: | https://tesi.luiss.it/id/eprint/15007 |
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