The use of controversial topics in WOM: how extreme opinions can affect what people share
Stagno, Emanuela (A.A. 2014/2015) The use of controversial topics in WOM: how extreme opinions can affect what people share. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 56. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Word of mouth: importance and recent findings. Controversy. Research model. Empirical analysis.
References
Bibliografia: pp. 38-46.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Mazzù, Marco Francesco |
| Academic Year: | 2014/2015 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 01 Dec 2015 14:10 |
| Last Modified: | 01 Dec 2015 14:10 |
| URI: | https://tesi.luiss.it/id/eprint/15032 |
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