Who told you that? The role of source credibility and perceived uncertainty on rumor transmission to social ties
Morassi, Marina (A.A. 2014/2015) Who told you that? The role of source credibility and perceived uncertainty on rumor transmission to social ties. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 94. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Statement of the problem. What is rumor. Hypotheses development. Method. Overview of the dissertation.
References
Bibliografia: pp. 84-94.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Mazzù, Marco Francesco |
| Academic Year: | 2014/2015 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 Apr 2016 14:03 |
| Last Modified: | 16 Oct 2018 08:47 |
| URI: | https://tesi.luiss.it/id/eprint/16016 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
