The born global approach to internationalization
Salerno, Domenico (A.A. 2015/2016) The born global approach to internationalization. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 80. [Master's Degree Thesis]
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Abstract/Index
From "born local" to "born global". The key factors of a global start-up. Case study.
References
Bibliografia: pp. 73-80.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | De Angelis, Matteo |
| Academic Year: | 2015/2016 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 02 Nov 2016 13:44 |
| Last Modified: | 02 Nov 2016 13:44 |
| URI: | https://tesi.luiss.it/id/eprint/17155 |
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