CSR actions and their effects on consumer behavioral responses: a focus on the relationship between CSR typology, intention to buy and positive word of mouth
Rondoni, Andrea (A.A. 2015/2016) CSR actions and their effects on consumer behavioral responses: a focus on the relationship between CSR typology, intention to buy and positive word of mouth. Tesi di Laurea in Brand management, LUISS Guido Carli, relatore Simona Romani, pp. 105. [Master's Degree Thesis]
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Abstract/Index
Introduction to CSR. CSR, the consumer-centric perspective. CSR survey data analysis.
References
Bibliografia: pp. 85-87.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77) |
| Chair: | Brand management |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Costabile, Michele |
| Academic Year: | 2015/2016 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 14 Mar 2017 14:40 |
| Last Modified: | 14 Mar 2017 14:40 |
| URI: | https://tesi.luiss.it/id/eprint/18333 |
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