Made in Italy: perception vs reality: how the made in Italy is seen by the press and how it actually is
Peccerillo, Angela (A.A. 2015/2016) Made in Italy: perception vs reality: how the made in Italy is seen by the press and how it actually is. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 193. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The made in Italy and the role of Italy in the international landscape. Research model, methodology, analysis. Made in Italy key success factors identification and cluster creation.
References
Bibliografia: pp. 109-130. Sitografia: p. 131.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Marcati, Alberto |
| Academic Year: | 2015/2016 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 14 Mar 2017 15:24 |
| Last Modified: | 16 Oct 2018 08:53 |
| URI: | https://tesi.luiss.it/id/eprint/18337 |
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