Offline and online distribution in the luxury industry: the case of LuisaViaRoma
Petralito, Silvia (A.A. 2015/2016) Offline and online distribution in the luxury industry: the case of LuisaViaRoma. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Giovanni Zazzerini, pp. 95. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review: the luxury industry and the offline distribution. Definition and different perceptions of luxury. Online luxury distribution. Luxury on internet: the main challenges. LuisaViaRoma. From physical boutique to online multi-brand e-commerce.
References
Bibliografia e sitografia: pp. 87-95.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Markets and strategies |
| Thesis Supervisor: | Zazzerini, Giovanni |
| Academic Year: | 2015/2016 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 09 Jun 2017 07:17 |
| Last Modified: | 09 Jun 2017 07:17 |
| URI: | https://tesi.luiss.it/id/eprint/18888 |
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