Capturing social media ROI: a millennials perspective
Astarita, Ernesto (A.A. 2016/2017) Capturing social media ROI: a millennials perspective. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 120. [Master's Degree Thesis]
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Abstract/Index
Mobile marketing. Social media marketing. Social media ROI and consumer behavior in the Italian landscape.
References
Bibliografia e sitografia: pp. 97-101.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Pitardi, Valentina |
| Thesis Co-Supervisor: | Romani, Simona |
| Academic Year: | 2016/2017 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 10 May 2018 15:25 |
| Last Modified: | 10 May 2018 15:25 |
| URI: | https://tesi.luiss.it/id/eprint/20866 |
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