Growth hacking

Ciancarella, Mattia (A.A. 2016/2017) Growth hacking. Tesi di Laurea in Strategie di comunicazione e tecniche di pubblicità, LUISS Guido Carli, relatore Gianluca Comin, pp. 115. [Master's Degree Thesis]

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Abstract/Index

Introduzione al growth hacking. Changing in the landscape. Growth hacking vs. marketing tradizionale. Spotify. NPD in Beiersdorf.

References

Bibliografia e sitografia: pp. 102-108.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Strategie di comunicazione e tecniche di pubblicità
Thesis Supervisor: Comin, Gianluca
Thesis Co-Supervisor: Balestrieri, Luca
Academic Year: 2016/2017
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 31 May 2018 12:40
Last Modified: 31 May 2018 12:40
URI: https://tesi.luiss.it/id/eprint/21219

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