Connections between luxury and mass market: the co-branding strategy and the H&M case study
Romani, Martina (A.A. 2016/2017) Connections between luxury and mass market: the co-branding strategy and the H&M case study. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Matteo De Angelis, pp. 74. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Scarcity, luxury and connection with the mass market. Co-branding and limited editions. Reflections on the connection, real or apparent, between luxury and mass market in the last decade throygh marketing strategies like co-branding and limited edition.
References
Bibliografia: pp. 60-61. Sitografia: p. 62.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Costabile, Michele |
| Academic Year: | 2016/2017 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 14 Jun 2018 14:22 |
| Last Modified: | 14 Jun 2018 14:22 |
| URI: | https://tesi.luiss.it/id/eprint/21380 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
