Assessing the effect of packaging colour saturation on consumers healthiness perception
Vitali, Giulia (A.A. 2017/2018) Assessing the effect of packaging colour saturation on consumers healthiness perception. Tesi di Laurea in Consumer behavior, LUISS Guido Carli, relatore Simona Romani, pp. 88. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Research questions, literature review and methodology. Pre-test and experiments results. Discussion, limits and inputs for further research.
References
Bibliografia: pp. 45-47.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Consumer behavior |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Pozharliev, Rumen Ivaylov |
| Academic Year: | 2017/2018 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 07 May 2019 08:59 |
| Last Modified: | 07 May 2019 08:59 |
| URI: | https://tesi.luiss.it/id/eprint/23306 |
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