The rising importance of social media content in the engagement process of luxury brands
Manfredi, Eleonora (A.A. 2017/2018) The rising importance of social media content in the engagement process of luxury brands. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Festa, pp. 126. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The dissolution of the business model based on traditional advertising. Social media impact on the luxury-fashion industry. Social media key performance indicators. Balancing between accessibility and exclusivity: background of the study. Future challenges and limitation of the study.
References
Bibliografia e sitografia: pp. 99-110.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Luxury management |
| Thesis Supervisor: | Festa, Alberto |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2017/2018 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 May 2019 07:41 |
| Last Modified: | 16 May 2019 07:41 |
| URI: | https://tesi.luiss.it/id/eprint/23452 |
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