From mass marketing to contextual experiences: data guiding the race to hyperpersonalization

Della Corte, Lorenzo (A.A. 2017/2018) From mass marketing to contextual experiences: data guiding the race to hyperpersonalization. Tesi di Laurea in International marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 125. [Master's Degree Thesis]

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Abstract/Index

Hyperpersonalizing advertising. The design of a hyperpersonalized advertising system. Caveats to hyperpersonalization practices. Personalization at digital angels. Digital angels for Simonetta. Digital angels for UNICEF.

References

Bibliografia: pp. 106-109.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: International marketing
Thesis Supervisor: De Angelis, Matteo
Thesis Co-Supervisor: Devetag, Maria Giovanna
Academic Year: 2017/2018
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 18 Jul 2019 09:46
Last Modified: 18 Jul 2019 09:46
URI: https://tesi.luiss.it/id/eprint/24152

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