The consumers' perception of the luxury brand's value and the influence on their purchase intention
Graziano, Valeria (A.A. 2018/2019) The consumers' perception of the luxury brand's value and the influence on their purchase intention. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Francesco Massara, pp. 69. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The idea of luxury: historical background, meaning and brands' involvement. Understanding luxury brand. The role of between consumer and brand. The experimental study on Acqua di Parma and Acqua dell'Elba.
References
Bibliografia: pp. 53-55.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Retail and service experience marketing |
| Thesis Supervisor: | Massara, Francesco |
| Thesis Co-Supervisor: | Devetag, Maria Giovanna |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 25 Feb 2020 11:38 |
| Last Modified: | 25 Feb 2020 11:38 |
| URI: | https://tesi.luiss.it/id/eprint/25822 |
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