The consumers' perception of the luxury brand's value and the influence on their purchase intention

Graziano, Valeria (A.A. 2018/2019) The consumers' perception of the luxury brand's value and the influence on their purchase intention. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Francesco Massara, pp. 69. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

The idea of luxury: historical background, meaning and brands' involvement. Understanding luxury brand. The role of between consumer and brand. The experimental study on Acqua di Parma and Acqua dell'Elba.

References

Bibliografia: pp. 53-55.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Retail and service experience marketing
Thesis Supervisor: Massara, Francesco
Thesis Co-Supervisor: Devetag, Maria Giovanna
Academic Year: 2018/2019
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 25 Feb 2020 11:38
Last Modified: 25 Feb 2020 11:38
URI: https://tesi.luiss.it/id/eprint/25822

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