The effect of negative public news about celebrity endorsers on company related stock return
Bellarosa, Angela (A.A. 2018/2019) The effect of negative public news about celebrity endorsers on company related stock return. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 78. [Master's Degree Thesis]
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Abstract/Index
Contribution to academic literature and practitioners. Literature review. Comparison with previous studies: an overview. Theory. Celebrity endorsers and financial theories. Methodology. Cross-sectional analysis. Results. Results of event study.
References
Bibliografia: pp. 62-70.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing metrics |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Romani, Simona |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 03 Mar 2020 09:52 |
| Last Modified: | 03 Mar 2020 09:52 |
| URI: | https://tesi.luiss.it/id/eprint/25829 |
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