Caring: building a niche position in the long term car rental market
Faragalli Serroni, Francesco (A.A. 2018/2019) Caring: building a niche position in the long term car rental market. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 99. [Master's Degree Thesis]
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Abstract/Index
Market analysis of automotive rentail services. Benchmarking analysis: the case of IQOS. IQOS mystery shopping analysis. Caring: brand and retail mix. "Caring" price and promotion. Business plan "caring". Staffing and management.
References
Bibliografia: pp. 83-85. Sitografia: p. 86.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Retail and service experience marketing |
| Thesis Supervisor: | Devetag, Maria Giovanna |
| Thesis Co-Supervisor: | De Angelis, Matteo |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 10 Mar 2020 10:01 |
| Last Modified: | 10 Mar 2020 10:01 |
| URI: | https://tesi.luiss.it/id/eprint/25868 |
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